Comparison
Pay-per-show vs pay-per-lead for annuity agents
What is the short answer?
With pay-per-lead, you pay for a prospect's contact details and do the calling, qualifying and booking yourself. With pay-per-show, you pay only when the prospect attends the meeting, so the vendor does that work and carries the cost of no-shows, and the price per unit is higher.
Pay-per-lead
What is pay-per-lead?
You pay each time the vendor delivers a lead, usually a form fill with a name, phone number and a few answers. Leads can be shared with other agents or exclusive to you, and fresh or aged. After delivery, you call the prospect, qualify them, book the meeting and send reminders.
Pay-per-show
What is pay-per-show?
You pay only when the prospect attends the meeting. The vendor finds the prospect, calls and qualifies them, books the meeting and sends reminders. Some vendors also require the prospect to meet agreed criteria before they bill. SeatedX calls this a seated appointment.
Side by side
How do pay-per-show and pay-per-lead compare?
| Feature | Pay-per-show | Pay-per-lead |
|---|---|---|
| What you pay for | A meeting the prospect attends | Contact details |
| Who calls and qualifies | The vendor | You |
| Who books and reminds | The vendor | You |
| Cost of a no-show | Carried by the vendor | Carried by you |
| Price per unit | Higher | Lower |
| Your time per meeting | The meeting itself | Dialling, qualifying, booking and the meeting |
Cost
Which model costs less per conversation?
It depends on your own contact rate, show rate, close rate and the value of your time. Work out the cost of each qualified conversation for both models.
To test seated appointments at $1,000 each with your own figures, use the calculator on our how-it-works page. For published prices across models, read how much annuity appointments cost.
Fit
When is each model the better choice?
Neither model is right for everyone. The better choice depends on where your time goes today.
Pay-per-lead tends to suit you if
- You or your team have time to dial and follow up every day
- You already have a calling and nurture process that works
- You want the lowest price per unit
Pay-per-show tends to suit you if
- You're licensed, contracted and actively writing annuities
- You'd rather spend your hours in meetings than on the phone
- You can take appointments every week
SeatedX
How does the SeatedX pay-per-seated model work?
SeatedX is a pay-per-show model with a qualification check. An appointment is seated when the prospect attends and meets the criteria, and that is the only thing you pay for.
- $1,000 flat per seated appointment for CORE, PLUS and PREMIER
- Prospects with $250K+ in investable or rollover assets, aged 55–75
- A setter calls every lead on video, and you get the recording
- SeatedX's own software books the meeting and sends reminders
- No-shows and prospects who don't qualify cost $0
Keep reading
Where can you learn more?
FAQ
Frequently asked questions
Is pay-per-show the same as pay-per-appointment?
Not always. Some pay-per-appointment vendors bill when they book or confirm a meeting, even if the prospect doesn't attend. Pay-per-show bills only when the prospect attends.
Does pay-per-show mean the prospect will buy?
No. Pay-per-show means the prospect attends the meeting. The conversation and the outcome are yours, and results vary from agent to agent.
Why does pay-per-show cost more per unit than pay-per-lead?
The vendor does the calling, qualifying, booking and reminding, and carries the cost of no-shows. You pay for a meeting that happens instead of contact details.
What does SeatedX count as a show?
A seated appointment. The prospect attends and meets the criteria, which are $250K+ in investable or rollover assets, age 55–75, and retired or within about 5 years of retiring.
Want seated annuity appointments at $1,000 each?
Book a short call. We'll check you're a fit and walk you through how we qualify and book prospects.
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